18. Oct 2013
Danish design is held in very high regard in Australia; the most famous example no doubt being Jørgen Utzon’s opera house in Sydney, which opened in 1973. Thus, to celebrate the Sydney Opera House’s 40-year anniversary this year, 25 Danish design companies, SCANPAN included, have been invited to participate in the exhibition ‘Danish Design at the House’ in the opera house’s foyer.
What the invited companies, who will exhibit one product each, have in common is that they have achieved international success, and several of them are already well established on the Australian market. The exhibition offers both design classics as well as modern and innovative design, from brands such as LEGO, Bang & Olufsen, Grundfos and Georg Jensen.
– We are very proud to have been chosen as one of the companies exhibiting at ‘Danish Design at the House’. It is a great occasion to mark the tremendous importance the Australian market has to SCANPAN, says director Jesper Hougaard Brund.
SCANPAN’s products have been sold in Australia since distributor Sheldon and Hammond discovered the strong Danish design brand with its unique history in 1990. Today it is estimated that one out of every three Australian households has SCANPAN cookware in its kitchen, and SCANPAN sells several products developed specifically for the Australian market.
– The Australian consumer appreciates good quality design and construction, both of which are synonymous with Denmark and, of course, SCANPAN, says Sandy Angus, Managing Director at Sheldon and Hammond.
At ‘Danish Design at the House’, SCANPAN exhibits one of the popular and elegant PRO IQ frying pans, known not just for their beautiful design but for their unique usability and unrivalled durability as well. Just like SCANPAN’s other kitchenware the pan is designed and produced in Denmark. The frying pan is exhibited along with products from HAY, Ole Lynggaard Copenhagen, Kay Bojesen and Lightyears under the theme ‘Pragmatism’.
‘Danish Design at the House’ takes place at the Sydney Opera House from October 25th to November 11th 2013. The exhibition opens with a reception with participation from, among others, the Danish Crown Prince Couple and the Danish Minister of Culture, Marianne Jelved.